Cultural Outreach

Cultural Outreach helps businesses in the mortgage industry improve customer service and production with multicultural consumers. Cultural Outreach (CO) specializes in helping businesses in the real estate industry with comprehensive solutions to reach emerging market segments and comply with regulations on diversity.

Our company’s services focus on multicultural marketing and customer service, company culture and workforce development, and compliance with regulations on diversity and inclusion in the Dodd-Frank Act. We believe that by helping businesses cross cultural boundaries, we are able to improve service accessibility and quality to all segments of the population. In turn, we build stronger communities, happier workplaces, and thriving businesses. The CO team consists of a diverse group of experts in public policy, marketing and design, human relations, workforce development, and finance. Our combined expertise and passion for our mission result in high quality service and comprehensive solutions.

Mission: Our mission is to help providers cross cultural boundaries to improve service and outreach to all consumers.

Words are not enough during this time, but we are eager to support open and productive conversations about race and inequality in America for anyone looking for more education in this area. Our company was built on dreams of equality, and we stand in solidarity with #BlackLivesMatter. We also understand that many people are confused and often overwhelmed by the information and realization of the injustices. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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We are here to support others along this journey with us, and are happy to provide confidential and respectful forums for conversations to get educated on this topic. We have extensive educational resources we can share for those who are interested, and we’re offering free webinars (and phone calls) to anyone who is interested in learning more about becoming part of the solution to racial injustice in housing. DM for info.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#AllLivesMatter when #BlackLivesMatter #BLM #blacklivesmatter #allies

Not enough has changed since 1992. We stand together to move forward.

#blm #blacklivesmatter #bethechange

youtube.com

George Floyd, Minneapolis Protests, Ahmaud Arbery & Amy Cooper | The Daily Social Distancing Show

"Imagine if you grew up in a community where every day someone was out there oppressing you, tell me what that does to you as a society, as a community." - Trevor Noah gracefully and powerfully addresses the tensions that are being brought to a head in America right now.

https://www.youtube.com/watch?v=v4amCfVbA_c

Trevor shares his thoughts on the killing of George Floyd, the protests in Minneapolis, the dominos of racial injustice and police brutality, and how the con...

[05/22/20]   Check out Mortgage Bankers Association COVID-19 resources page for consumers. They're constantly updating the site with helpful information on mortgages, small businesses, and general health updates.

https://www.mba.org/news-research-and-resources/mba-coronavirus-(covid-19)-updates/mba-coronavirus-(covid-19)-resources?utm_source=HP%20Carousel&utm_medium=Website&utm_campaign=Coronavirus%20Resources

71% of prospective homebuyers are still optimistic about buying a home in the current economic climate. | Check out the content packages on our website to learn more about how you can stay connected with your audience during uncertain times leveraging social media! Mortgage Coach

https://www.culturaloutreach.com/content

#socialmediacontent #culturaloutreach #contentthatconnects #covidcontent #homebuying #homebuyer #mortgagetips #smartfinances

During a pandemic and economic crisis, be extra mindful of your spending - focus on needs (groceries, rent, utilities) rather than wants. Save what you can and we'll get through this!

#finanicaltips #reducespending #increasesaving #budgetingtips #covidfinances

Stayin' Alive: How to Evolve with Facebook to Reach More Customers

Sound on! We're tackling the "papa bear" of social media this month everyone! Join Kristin Messerli & Sarah Vita for their webinar next week, "Stayin' Alive: How to Evolve with Facebook to Reach More Customers". Hosted by National MI, tune in Wednesday May 13 at 12pm PT/3pm ET. Register here! https://register.gotowebinar.com/register/3096714429372050955

Gender equality is critical to global public health and economic success. Our friend, Marcia Davies, paves the way for women leaders in the finance and mortgage industries through her work with the @mba and mPower. Thanks to all the boss babe women out there making a difference!

#femaleleadership #womenleaders #femaleleaders #bossbabes

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Being a Leader and Building Trust in Stressful Times

What does it mean to be a leader in times of stress and crisis? Watch the full interview with Rene Rodriguez - Keynote Speaker & CEO of Volentum and Kristin Messerli to find out!

https://youtu.be/piih1zZnvrE

#leadership #covidleadership #strategy #leadershiptips #speaker

Interview with speaker and leader, Rene Rodriguez. Kristin and Rene talk about how to be a successful leader in this turbulent time, how to build trust throu...

If you’re able to save right now, you’re probably spending a lot less than usual. Put away some of that money you’d otherwise by spending out of quarantine and watch it grow! Check out our website for consumer content packages!
https://www.culturaloutreach.com/content

#savingstips #consumergraphics #millennialmoney #waystosave #budgeting

Kristin Messerli sat down with Rene Rodriguez - Keynote Speaker & CEO of Volentum to discuss responding to COVID-19 with powerful leadership. Watch the full video interview on our YouTube channel! https://studio.youtube.com/video/piih1zZnvrE/edit #leadership #covid19strategy #trust #industryinterview

As we continue to practice social distancing, screen time is way up, according to experts. Don’t freak out too much though - we’re all coping right now and added stress and guilt about being on our devices more than usual doesn’t help. Don’t be too hard on yourself and break up the screen time with (safe) outdoor activities like a neighborhood walk or getting some sun in the backyard. We’ll get through this together! #quarantinetips #socialdistancing #bekindtoyourself #copingtips #keepcalm

COVID-19 Resources: Here is a database of localized resources that will help some of us looking for answers! Find everything from information on relief funds to best practices to mental and physical health.

This document is being updated regularly, so be sure to check often as things change rapidly in this tumultuous climate!

Stay safe everyone!

https://docs.google.com/spreadsheets/u/1/d/1HEdNpLB5p-sieHVK-CtS8_N7SIUhlMpY6q1e8Je0ToY/htmlview?usp=sharing#

maxwell.zoom.us

Welcome! You are invited to join a webinar: MAXOUT 2020: Session #3 | "Tips and Tricks for Working from Home" w/ Kristin Messerli - Presented by National MI. After registering, you will receive a confirmation email about joining the webinar.

We're doing a pop-up webinar today on 'Tips and Tricks of Working from Home'! Hosted by Kristin Messerli with National MI and Maxwell. Starts at 11:30am PT/2:30 pm ET. See you in an hour!

https://maxwell.zoom.us/webinar/register/WN_X37F-euVT2yRdlOm_7ia8Q

maxwell.zoom.us

Now that we're all remote workers, here are some tips to creating a "new normal" at home. This is so important! In a time when everything feels unknown, it's nice to create a little sanctuary that makes you feel sane. Embrace that video! It saves from feeling isolated when you're working all day at home. #workfromhometips #covid19survival #yougotthis

youtube.com

Interview with Elizabeth Karwowski, CEO of Get Credit Healthy

“42% of Millennials struggle with poor credit.” Check out our interview with Get Credit Healthy CEO, Elizabeth Karwowski, to find out what the challenges are for next gen, what tools are available to them, and how we can get more financially fit! Kristin Messerli
#millennialmoney #getcredithealthy

https://www.youtube.com/watch?v=Bpt1txS3lck&feature=youtu.be

issuu.com

M3 Newsletter - March 2020

Our latest newsletter with National MI is live and available to read and download! Check out free downloadable infographics to use on your page, video interviews on industry topics, webinars, and more!

https://issuu.com/culturaloutreach/docs/cos321_nmi_newsletter_march2020_r5v1_02-25-20?fr=sNWQ0NjIzMzMyMA

issuu.com Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. Easily share your publications and get them in front of Issuu’s millions of monthly readers. Title: M3 Newsletter - March 2020, Author: Cultural Outreach, Name: M3 Newsle...

[02/12/20]   Join our free webinar next week on creating authentic and powerful content on social media! Hosted by National MI, tune in next Wednesday, Feb 19 at 12pm PT/3pm ET. Register at https://register.gotowebinar.com/register/1549219982998200587

mortgagewomenmagazine.com

Welcome to Mortgage Women Magazine - Mortgage Women Magazine

The latest issue of Mortgage Women Magazine is out! Check out our last feature of the year, spotlighting women in conferences of 2019, women's leadership, the best of "Ask the Experts", and more!

Thanks to all of our wonderful contributors, check out the full issue here!
https://www.mortgagewomenmagazine.com

Mika Brzezinski Kristin Messerli Christine Beckwith Stiles Sue Woodard

mortgagewomenmagazine.com

mortgagewomen-digital.com

Mortgage Women Magazine - September 2019 - page1

The fall issue of Mortgage Women Magazine is out! Once again, we're bringing you some amazing stories from women in the industry. We are so proud and grateful to be part of something so special! Check it out and share!
http://www.mortgagewomen-digital.com/mwmag/september_2019/MobilePagedReplica.action?pm=2&folio=Cover

Lorraine Spano PiechnikBetter.comSue Woodard Freedom and Fashion Cindy SmithBrené Brown

mortgagewomen-digital.com

podcasts.apple.com

‎Open Mic with The Mortgage List: Ep. 13 Approach Marketing with Education First with Kristin Messerli on Apple Podcasts

Kristin Messerli shares her insights with Ginger Bell on the Open Mic Podcast by the Mortgage List. Ginger describes Kristen as the leader in the millennial market as she shares how to hold interactive millennial first-time home buyer events that make millennials feel at ease about asking questions, creating connections and make a plan for buying a house. This podcast is full of great information and conversation! Listen on any of the following platforms:

Apple podcast: https://podcasts.apple.com/us/podcast/ep-13-approach-marketing-education-first-kristin-messerli/id1465773915?i=1000446886973

Google Play: https://play.google.com/music/listen?u=0#/ps/Imlduzb4c5fcyswriqpbp3qs4xm

Podbean: https://themortgagelist.podbean.com/e/ep-13-approach-marketing-with-education-first-with-kristin-messerli/

Stitcher: https://www.stitcher.com/podcast/ginger-bell/open-mic-with-the-mortgage-list

podcasts.apple.com ‎Show Open Mic with The Mortgage List, Ep Ep. 13 Approach Marketing with Education First with Kristin Messerli - Aug 14, 2019

Register for tomorrow's webinar where we dive into social media advertising. The webinar will cover the best platforms and content to use for reaching your target audience and a step by step tutorial for both facebook and google advertising.
Register here: https://register.gotowebinar.com/register/1477369093852531203

youtube.com

Why More Women Are Getting Their CMBs

Rain Piechnik of National MI and Amber Lawrence with the Mortgage Banker’s Association talk about the benefits of pursuing a CMB. CMB stands for certified mortgage banker and it is the industry’s top designation
There have only been 1300 people to achieve their CMB over the last 30 years. There is a misconception that you have to have a certain title in order to achieve your CMB but it can truly be for anyone. Many women are working towards and achieving this designation which continues to move the industry forward.
#certifiedmortgagebanker #mortgagebroker #mortgage #loanofficer #femaleempowerment #femaleleadership #industrygrowth
https://www.youtube.com/watch?v=dxKfbaQzQR0

youtube.com

Reaching Millennial Consumers: Interview with Christina Bartning of National MI

Christina Bartning talks to Kristin Messerli about how Cultural Outreach has helped her company capitalize on social media, digital marketing, and traditional marketing to reach millennial and diverse audience. Loan officers can use the content Cultural Outreach provides and their demographic insights on the consumers in the industry to cultivate new relationships with prospective home buyers.

Christina Bartning of National MI discusses their partnership with Cultural Outreach and how they use and leverage social media to reach multicultural millen...

Millennial Home Buying Event in Los Angeles

mortgagewomen-digital.com

Mortgage Women Magazine - July 2019 - page1

Check out the newest issue of Mortgage Women Magazine! Editor Kristin Messerli gives great insights into what workplace inclusion means to her and there is an exclusive interview with Kristy Fercho, the President of Mortgage at Flagstar Bank. She discusses how she became one of the most influential women in housing and the first African American female president of a major mortgage company. The inspirational messages in this issue are incredible!

mortgagewomen-digital.com

Interview with David Abed

David Abed, a self-employed millennial, wonders if purchasing a home could be a possibility for him. He says that saving up 20% to purchase a home “is something that may never happen”. Once he heard the expert panelist speaking about the opportunities available to freelancers and other millennials with non-traditional professions he felt like home buying could be well within his grasp. He came into the event wondering if he should even dream of buying a home but the event allowed him to understand that home buying is possible for everyone if you know how to ask the right questions.
Learn more about the specific steps loan officers take to help freelancers get into homes by checking out the video on the Alkemi Facebook or Instagram page.
Facebook: http://buff.ly/324XBcH
Instagram: https://buff.ly/32lLND7

Register for Thursday's Webinar!
Registration Link: https://buff.ly/2Nsfejv
In the last few years, Cultural Outreach has surveyed hundreds of millennial home buyers and real estate professionals. Despite frequent trainings on how to reach millennials, there persists a significant gap between this generation and real estate professionals. In this webinar, Cultural Outreach will discuss the myths and challenges millennials face in the real estate market and insights into how to bridge the gap to improve education and access to this coveted generation of buyers. Presenters Kristin Messerli and Sarah Vita will help you understand the millennial mindset, effective communication techniques, and show you how to host a home buying event that connects and attracts millennials. You don’t want to miss this
ground-breaking session!

youtube.com

Cameron and Saemy Chalfant Interview

Cameron and Saemy Chalfant are homebuyers with important insight into the millennial mindset. They share the barriers that millennials face when it comes to buying a home. They say that because millennials are used to renting with a short lease, buying a home seems like a very expensive and long-term commitment. Nuria Rivera, CEO of Novation Title Insurance Agency and panelist at the Alkemi Millennial Homebuyer event, offers amazing information on how buying a home is an exciting investment that actually offers more opportunity than hindrances.
Check out Nuria’s insights in the corresponding video on the Alkemi page! http://buff.ly/324XBcH
#millennial #millennialmindset #homebuying #mortgage #renting #buying #titleinsurance #loanofficer #wealthbuilding #finance #investing #alkemi

youtube.com

AN INTRODUCTION TO ALKEMI

Kristin Messerli and Sarah Vita of Cultural Outreach created Alkemi as a way to make education more accessible to consumers. Alkemi events are designed to empower millennial consumers through community building in a relaxed, approachable environment. In this event, Alkemi curated an event with real estate professionals and a group of 40 millennials in Los Angeles to discuss questions about homebuying over dinner and cocktails. Attendees initially came to the event with fears and skepticism about buying a home. One guest noted, “It’s scary… There are just so many steps that are really intimidating.” By the end of the event, attendees felt homebuying was within their reach and they were informed on how to take the next steps. “An event like this makes you realize this is actually possible for us,” shared another guest. Alkemi aims to start a movement to invite everyone to become empowered in the fields they once felt were out of reach. The Alkemi events and networking groups will span a range of topics such as homeownership, wealth building, health and wellness, entrepreneurship, and female empowerment.
Visit our website to learn more: buff.ly/322VE0t
Follow Alkemi on Facebook: buff.ly/324XBcH
Follow Alkemi on Instagram: @livealkemi

Kristin Messerli and Sarah Vita of Cultural Outreach created Alkemi as a way to make education more accessible to consumers. Alkemi events are designed to em...

discoverm3.com

Next Generation Marketing and Sales

Check out our webinar that dives deep into next gen marketing. It outlines key differences between millennials and gen z.
1. Gen Z is more financially conservative because they grew up during the Great Recession and were also exposed to the way millennials struggled with student loans and earning jobs out of college.
2. Gen Z is more entrepreneurial as 72% of teens say they want to start their own business one day.
3. There is a higher value on individuality in the younger generation. Gen Z is swayed heavily by influencer and social media marketing.
4. They are early starters. It is possible that we will see a trend of people going straight into the workforce rather than earning a college degree.
#genz #millennial #nextgenmarketing #finance #wealthbuilding #recruiting #networking #entrepreneurship #influencermarketing #socialmediamarketing #contentmarketing

discoverm3.com Next Generation Marketing and Sales Next Gen Marketing and Sales from Kristin Messerli WebinarsKristin MesserliAugust 22, 2018next gen, generations, generation z, gen z, Millennial, trends, consumer, marketing, marketing strategy, sales, business, housing, influencer, influencer marketing Facebook0....

Videos (show all)

Stayin' Alive: How to Evolve with Facebook to Reach More Customers
Millennial Home Buying Event in Los Angeles
Interview with David Abed
Interview with Claudia Merkle, COO of National MI
Interview with Christine Beckwith
Interview with Top Mortgage Loan Officer Carlos Larrazabal
Homebuyer Insights: Interview with Millennial Homebuyer
How to Setup Customer Review Pages & Generate More Reviews
Interview with Marisa Calderon, Executive Director, NAHREP
Interview with Marisa Calderon, Executive Director, NAHREP

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